Constructing and influencing perceived authenticity in science communication: Experimenting with narrative.

Constructing and influencing perceived authenticity in science communication: Experimenting with narrative.

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This study develops a measure of perceived authenticity in science communication and then explores communication strategies to improve the perceived authenticity of a scientific message.The findings are consistent with literature around trust and credibility, SIEMENS iQ700 LC91KWW69B - 90cm Wall-mounted cooker hood - Black Glass but indicate that authenticity-the perception that Jandy Parts the scientist is a unique individual with qualities beyond institutional affiliations or a role in the production of the research-may add a potentially important dimension to accepted categories of integrity and benevolence.